Pratiti Ganatra

Pratiti Ganatra works at the intersection of marketing, culture and storytelling. Based in Kolkata, she currently leads Hyype, a creative marketing and events agency where she is involved in shaping brand narratives and curating experiences across culture, sport, food and media. She is also associated with KindleCast, the audio-visual extension of Kindle Magazine, contributing to the marketing and production of its podcasts and long-form conversations, including The Soft Record and Dark Matter, Bright Minds. Her work is driven by an interest in how ideas travel – through conversations, communities and contemporary media.